Magnum Opus Partners encourages Aussies to ‘Wear your mask. Always’ with new campaign

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Magnum Opus Partners encourages Aussies to ‘Wear your mask. Always’ with new campaign

Melbourne agency Magnum Opus Partners has taken it upon itself to support the case for everyone to wear a mask until Covid-19 is beaten, with a simple take on the well-known colours associated with the Surf Life Saving.

 

Showing a mask in those colours with the single word ‘Lifesaver’ imprinted on it, the campaign urges readers to “Wear your mask. Always.”

Agency creative director Pat Langton said the genesis of the idea was to combat any negative publicity about the wearing of masks – which are now mandatory in Victoria – and to create a positive buzz around them: “Masks have been a bit controversial for some people since this pandemic began, but there’s ample evidence that they reduce the incidence of infection for both the wearer and those they come into contact with.We have gone with a witty but incredibly simple message, which we will promote at our own cost on social media. Of course, it would be nice if everyone who agrees shared it!”

The campaign is now running across social platforms.

Production: Magnum Opus Partners