Following a highly contested competitive pitch, Ikon has been appointed media agency of record in Australia by market leader of premium quality chocolate, Lindt & Sprungli.
The account win will see Ikon assume responsibility for all aspects of media planning across the Lindt chocolate brand portfolio.
James Sawyer, managing partner, Ikon Sydney, said his team was ecstatic to be working with such an iconic international brand and looks forward to helping Lindt transform its presence within Australia in increasingly challenging times.
Says Sawyer: “Ikon’s credentials and unique offering in media and strategic thinking played a big role in Lindt’s decision to appoint us, this is a super win for Ikon and the team are excited to get started already.”
Says Nick Brock, marketing director, Lindt & Sprungli Australia: “We were looking for an agency to partner with us as we move through our next phase of growth. Ikon’s unique skill set and uninhibited approach to creating innovative business solutions for its clients will be put to very good use as we work together.”
Work with Lindt commences immediately, and Ikon takes responsibility for all new campaign work from July 1 onwards.