Ladbrokes highlights Punter Assist tools in new campaign via The Monkeys, Melbourne
Ladbrokes, part of the leading global sports betting and gaming entertainment operator Entain Group, has released a new campaign developed by The Monkeys Melbourne, part of Accenture Song, to underline its significant commitment to player protection and safer gambling.
The campaign encourages engagement with the brand’s Punter Assist tools to deliver a safer gaming experience.
Ladbrokes Punter Assist tools enable punters to tailor their betting experience to best suit their interests, needs and choices through easy-to-use controls. This campaign focuses on Market Control, part of the Punter Assist suite, to demonstrate how punters can use Market Control to dial down the volume and focus on the markets that are important to them.
Says James Burnett, chief marketing officer, Entain Australia: “We’re driven to deliver an experience where our customers are in control and can maximise their entertainment value. Market Control helps Ladbrokes customers to turn down the volume, but not the fun. We believe punting is more entertaining when you’re in control and we are pushing this campaign across all channels to remind our players that they can tailor their experience to maximise their enjoyment.”
To ensure the new campaign reaches punters, Ladbrokes is set to exclusively run Market Control advertisements across its TV, radio, out of home and print channels (Traditional Media) during Gambling Harm Awareness Week (GHAW) from 18 – 24 July.
Adds Burnett: “We are applying market control to our own advertising campaigns by exclusively advertising the new Market Control campaign across Traditional Media during GHAW, and continuing to promote it throughout the remainder of the year.”
Ladbrokes
CMO – James Burnett
General Manager Marketing – Sam Tomson
Brand Manager – Louise Gallagher
Creative Agency – The Monkeys Melbourne
Production – Scoundrel
Director – Matt Weston
Post Production – Arc
14 Comments
Goodness a few drinks at the pubs and I probably need this feature on my debit card!
Don’t you mean a totally normal pub with only people drinking lemon waters? No drinking happening here. No no.
https://www.youtube.com/watch?v=WXUql7Z-zfg
You may as well of shot it in a cafe
This is either poorly written or really poorly directed. Can’t tell which.
worthwhile message mate, cheers!
So it’s like drug dealers making an ad for themselves about being pro-drug-safety.
This could have and should have been funnier imo.
Was talking about this classic the other day. Unbelievable by today’s standards.
So sorry but could not be more average. But oh well, it’s the monkeys give them a pencil.
Just turn all of it off
I wish I’d not seen this
When this client doesn’t want it to actually work they make something like this.
Directed by A.I?