Kiwis first in the world to fuel their cars with DB Export’s Brewtroleum via Colenso BBDO, NZ
New Zealanders today became the first in the world to power their cars with commercially available biofuel, made from the by-product of beer. ‘DB Export Brewtroleum’, a concept via Colenso BBDO NZ, was unveiled at Gull Kingsland in Auckland and hundreds of customers were invited to fuel up* to mark the launch.
Following extensive testing and research, DB Export is the first company to make beer-derived biofuel commercially available, and has produced an initial 30,000 litres of ethanol that has been mixed with premium petrol to make 300,000L of biofuel which will be sold at 60 Gull petrol stations across the North Island from today.
Made using ethanol derived after brewing DB Export, Brewtroleum emits 8% less carbon than traditional petroleum and delivers the same performance when compared. This means every time someone drinks DB Export they’re helping to create an environmentally-friendly biofuel that can be used in most engines that run on petrol.
DB head of domestic beer marketing, Sean O’Donnell, said, like many great Kiwi inventions, DB Export Brewtroleum was an idea sparked over a few beers.
Says O’Donnell: “This is a genuinely exciting opportunity. It’s a world first, we’re helping Kiwis save the world by doing what they enjoy best – drinking beer. We saw the opportunity to take the natural by-product of the brewing process and turn it into something that can genuinely help the environment. To now be selling it through a major petrol retailer like Gull shows the power of not just having smart ideas but turning them into reality.
“We’d love to see DB Export Brewtroleum become a long-term offering; it’s a case of testing consumer demand and assessing the feasibility of ongoing production and logistics. We expect the first batch to last approximately six weeks.”
As New Zealand’s leading biofuel provider, O’Donnell says Gull New Zealand was the obvious partner for DB Export to take Brewtroleum to consumers.
David Bodger, general manager of Gull New Zealand, says Gull was more than happy to help make DB Export’s idea a reality.
Says Bodger: “We’ve been making biofuels since 2007 and are always keen to help out anyone interested in producing cleaner fuel. We applaud DB Export for showing a bit of Kiwi ingenuity – it just goes to show how many opportunities are out there to make viable biofuels and help the environment. We’re excited to help Kiwi motorists make a unique and environmentally-friendly choice via dedicated DB Export Brewtroleum pumps at our petrol stations.”
DB Export Brewtroleum is the first in a series of ingenious “ideas over beers” that DB Export will roll out in the coming months as part of its “Made by Doing” campaign.
(Pictured: Green MP Gareth Hughes fills first car)
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Beer and driving, what could go wrong?