Former Allure Media and Pedestrian.TV commercial content lead Kate Allan has joined PlayersVoice in the newly created position of commercial content director. Allan will service the companies growing agency and brand roster who are attracted to PlayersVoice’s market defining athlete branded content solutions.
Before joining Allure, Allan held senior content and commercial positions with Business Insider and Commonwealth Bank.
As athletes increasingly define and value their personal brands, they have become a highly effective content creation and distribution channel for marketers, and PlayersVoice is the platform that powers this phenomenon. With trust in media at all-time lows, PlayersVoice has created the most trusted platform in sports media while creatively addressing other big industry challenges such as fake news, clickbait and keyboard warriors.
Says Allan on joining PlayersVoice: “What really attracted me to PlayersVoice was the comprehensive nature of the solution, which makes working with athletes so easy and effective for brands. I’ve admired the business from a distance due to their unique ability to access great sporting talent aligned with brand values. That the team offer full production capabilities and unique distribution channels is an added bonus. PlayersVoice is leading the way here and across the globe in athlete branded content.”
The ongoing impact and innovation the company has demonstrated, especially around audience data-driven ideation and distribution, was recognised recently, being awarded ‘Sports Media Brand of The Year’ at the Sports Summit hosted in Sydney last Thursday.
The company recently launched its latest product, the ‘PV Athluencer Network’ which has achieved immediate traction as a means for brands to access over three thousand athletes to create and distribute content to highly engaged and loyal social followers. While influencer marketing continues to come under pressure around effectiveness, the very real and respected position of elite athletes as influencers is providing a powerful and unique channel for marketers wanting to enter or lift their game in sports investment.
Says Kerry McCabe, CEO, PlayersVoice: “Kate possesses a brilliant balance of content and commercial skills and is a seriously respected professional. Our team is excited about her joining us on our mission to bring athletes and brands together to win ‘off the pitch’.”