KAPWA Studioworks Sydney, working with Bamm Bamm Wolfgang Sydney, was the only entrant from Australia and New Zealand to win a Cube at The One Club for Creativity’s global ADC 98th Annual Awards ceremony in New York.
The agency won a Bronze Cube for “Accents” on behalf of TED-Ed in Motion/Film Craft, Animation – Single or Series. The work also won a Merit in Motion/Film Craft, Motion/Film – Short Video – Single.
Agencies in the two countries picked up six Merits on the night, led by CHE Proximity Melbourne with four. They won two Merits in Advertising for carsales.com.au “AutoAds”, one for Direct – Digital – Campaign, and one for Innovation – Television/Film/Online Video. CHE Proximity won an additional Merit for IAG “Safety Hub” in Interactive, Design for Good – Campaign.
Working with FINCH Melbourne, CHE Proximity also won a Merit for Velocity Frequent Flyer “The Earnbassadors” in Interactive, Social Media – Instagram – Campaign.
An ADC Merit was awarded to Stuart Geddes Collingwood with National Gallery of Victoria Melbourne and Matter of Sorts Melbourne for National Gallery of Victoria “The Field Revisited” in Publication Design, Books – Image-Driven – Single.
The only ADC 98th Annual Awards winner from New Zealand was Alt Group Auckland working with Klim Type Foundry Wellington, who picked up a Merit for “There is no such thing as a New Zealand typeface” on behalf of Klim Type Foundry in Photography, Fine Art/conceptual – Single.
Global awards results
ADC 98th Annual Awards Black Cube for Best of Show went to Final Cut New York and Furlined Santa Monica with Droga5 New York for “The Truth Is Worth It” on behalf of The New York Times. The stellar work also received Best of Disciplines honors in both Advertising and Motion/Film Craft, as well as three Gold Cubes in Advertising and a Gold and Bronze in Motion/Film Craft.
Top honors at the ADC 98th Annual Awards, based upon cumulative ADC Cubes and Merits won across all disciplines, are:
Agency of the Year — TBWA\Hakuhodo Tokyo
Network of the Year — TBWA Worldwide
Boutique Agency of the Year — Akestam Holst Stockholm
Design Studio of the Year — The New York Times Magazine New York
Production Company of the Year — Furlined Santa Monica
Brand of the Year — AIG
ADC 98th Annual Awards Best of Discipline winners are as follows:
Advertising: Furlined Santa Monica with Droga5 New York with “The Truth Is Worth It” for The New York Times
Brand/Communication Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
Experiential Design: BBDO Atlanta “Stop Traffick” for Street Grace
Fashion Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
Illustration: Nora Krug Brooklyn “Belonging: A German Reckons with History and Home” for Scribner
Integrated: DDB Chicago “Broadway the Rainbow” for Mars Wrigley Confectionery
Interactive: Akestam Holst Stockholm “Billboards Beyond Borders” for Reporters Beyond Borders
Motion/Film Craft: Final Cut New York with Significant Others New York, Furlined Santa Monica and Droga5 New York for “The Truth Is Worth It” for The New York Times
Packaging Design: TBWA\Chiat\Day New York with Design by Disruption New York “Unboxing the Truth” for Thomson Reuters
Photography: The New York Times Magazine New York “Losing Earth” for The New York Times Magazine
Product Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
Publication Design: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review
Spatial Design: Studio Cadena Brooklyn “Masa Cafe & Bakery” for Masa
Typography: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review
The ADC Designism Award for work that best promotes social good went to McCann New York for “Planet or Plastic” on behalf of National Geographic.
TBWA\Hakuhodo Tokyo won the most ADC Gold Cubes from an agency this year with eight, all for “Pride Jersey” on behalf of AIG. TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles was next with six Golds, all for Apple “Welcome Home”.
The number of entries for the ADC 98th Annual Awards increased 11% over last year, received from 48 countries. There were 76 ADC Gold Cubes presented, 107 Silver Cubes, 152 Bronze Cubes and 376 Merits for work from 34 countries. The complete list of all ADC 98th Annual Awards winners sorted by agency can be downloaded here.
The ADC 98th Annual Awards is made possible in part by the generous support of sponsors, including Shutterstock.
Says Lou Weiss, CMO, Shutterstock: “Shutterstock is proud to be a longtime sponsor of the ADC Annual Awards and other One Club programming. Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with the organization to produce programming that identifies and elevates excellence in creative storytelling.”
Snapchat also served as a sponsor of a pair of ADC 98th Annual Awards submission categories: Interactive-AR/VR and Experiential Design-Digital Experiences. In addition, new ADC Annual Awards subcategories were created this year for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform’s individual qualities and strengths.
Other sponsors of Creative Week 2019 include Facebook, Pinterest and Musicbed.
The ADC 98th Annual Awards awards ceremony is part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York. The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).