Former R/GA Australia MD Jon Holloway, who left the agency in 2016, is re-joining as Executive Strategy Director. The appointment is part of the company’s re-invention to meet the demands of the New Economy.
With disruptive competition entering almost every category and the acceleration of societal change and technology habits creating new consumer behaviours, businesses must change the way they build brands and connect with people. Brands will no longer succeed through ad-funded media alone.
To help clients grow in this reality, R/GA Australia has built a new breed of creative business that combines the strategic rigour of a consultancy with the rapid make culture of an agency.
“With his diverse experience across brand consultancy and innovation, along with being a founder of several startups and leading globally renowned creative work, Jon has the rare capability to combine brand strategy, commercial design and behaviour change,” said Michael Titshall, VP & Managing Director, R/GA Australia.
“These capabilities and his passion for challenging the status quo, makes Jon the perfect strategic leader for R/GA Australia as we continue our journey of building a new breed of creative business.”
Holloway is well positioned to lead the strategic offering of this new proposition having worked across startup, client side innovation and creative agencies all over the world. He is a passionate entrepreneur, most recently with Zuper superannuation being acquired in 2019 ,and has worked on some of the world’s most valuable brands across the UK, US and Australia.
He will be focused on continuing to build out the company’s strategy offering, leading a diverse team across commercial design, behavioural change, strategic design, customer experience and data sciences. Holloway will be working with the network’s client base across Asia Pacific, with a primary focus on R/GA Australia’s clients.
Says Holloway: “Returning to R/GA was such an easy choice for two reasons: R/GA always felt like home to me. The smartest people; working with the smartest clients to really challenge convention and drive growth. Then, as we deal with the new world order, looking at what brands and businesses are being challenged to do in this new economy, there has never been a better time for the R/GA mindset to help businesses thrive.”