Jetstar puts passengers on planes and prawns on plates in latest campaign via Thinkerbell
Move over Santa Claus, there’s a new Christmas hero in town making deliveries. Introducing Prawny, the true blue Jetstar-orange crustacean at the front of Thinkerbell’s latest campaign for Jetstar Australia.
Prawny Xmas is a 9-part animated series that lives on Jetstar’s owned channels, it co-exists to let people know that they can win a suitcase of delicious prawns over Christmas.
Says Alan McIntyre, chief customer officer, Jetstar: “Nothing says Christmas in Australia quite like a bowl full of fresh prawns. But as the big day approaches, the price of prawns goes through the roof. And we all know those dollars are better spent flying to see friends and family.
“It has been another huge year all round. We hope our quirky Prawny Xmas series brings early holiday cheer to Aussies as we all head into a busy festive season!”
Says Shannon Crowe, head tinker at Thinkerbell: “What better way to say merry Christmas from Jetstar than a suitcase full of prawns, and a talking crustacean called Prawny. I don’t think it needs much more explanation.”
Check out Prawny’s bucket list tour of Australia here. And stay up to date with Jetstar at www.jetstar.com or on socials:
Facebook: @JetstarAustralia
Instagram: @JetstarAustralia
Twitter: @JetstarAirways
9 Comments
Is it weird I followed the Jetstar account just to watch all 6 eps? I don’t care. Totally worth it.
It’s weird and wonderful.
Bruh
Binged all the episodes in one go. Freaking hilarious. Can the copywriter reply to this with their book?
https://www.youtube.com/channel/UCxIs9YM761K0n0DrAvW1osA
Funny AF
“..it co-exists to let people know that they can win a suitcase of delicious prawns over Christmas.” Bro, do you even sentence?
Carn mate, back off
Can’t go wrong with a talkin’ prawn.