Jeep Australia has released its first local campaign via Melbourne based creative agency Dig&Fish, to complement its global sponsorship of the World Surf League.
“The Road to Hawaii” acts as a call to waves for surfers around Australia.
The fully integrated campaign, which will run throughout the 2019 WSL season aims to inspire Australian surfers of all abilities to hit the road and start their own surfing journey.
Drawing on the power of Spotify’s Dynamic advert offering, through media agency, Starcom, the campaign is highly targeted, identifying the listeners’ current location and recommending the nearest top surf spot, as well as current temperatures and surf conditions to lure them to the swell.
The campaign comprises of a TV brand spot, Spotify partnership, and strong digital presence complemented by on site activations in Snapper Rocks, QLD and Victoria’s Bells Beach.
Says Rebecca Williams, director of marketing for Fiat Chrysler Automobiles (FCA) Australia: “Surfing and adventure have always gone hand in hand, and this campaign is all about encouraging people to get out in to the waves and have an adventure of their own.”
Says Angie Bradbury, managing director, Dig&Fish: “We’re proud to deliver Jeep a truly integrated campaign, reaching our audience wherever they are – driving to their favourite surf spot, tuning in to the WSL feed, checking the swell or joining us on the beach.”
The campaign is live now and will run throughout the year as the WSL travels around Australia, and beyond on the road to Hawaii.
Client: Jeep Australia
Director of Marketing: Rebecca Williams
Senior Marketing Manager of Jeep and Chrysler: Rachel Semmens
Executive Creative Director: Murray White
Head of Client Service: Fiona Mullen
Art Director: Liam Cockshell
Copywriter: Mike Smith
Client Director: Celia McCarthy
Media Agency: Starcom
Business Director: Rebecca Ludbrook
Account Manager: Chelsea Davis
Digital Manager: Samantha Batsas
Digital & Social Agency: Digitas
Senior Producer: Anna Heaton
Designer: Molly Yang
Sponsorship Digital/CRM Agency: Greenroom Digital
Client Services Manager: Harry Street
Senior Account Manager: Alex Wakeham
Production Company: Nice Bike Content
Executive Producer: Tanya Stankovic
Producer: Brian Ho
Editor: Noel Rosa