Jean Paul Gaultier celebrates fragrance launch with new #GaultierGarden activation via URBAN

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Jean Paul Gaultier celebrates fragrance launch with new #GaultierGarden activation via URBAN

Jean Paul Gaultier is celebrating the launch of its new fragrances – La Belle and Le Beau, with an activation at The Grounds of Alexandria, created by experiential agency URBAN.

 

The activation brings to life the #GaultierGarden, a lush enclosed garden within a beautiful greenhouse filled with live butterflies for guests to interact with and take photos of within the incredible setting of The Grounds.

The fragrances bring to life the story of Adam and Eve in the Garden of Eden with a Jean Paul Gaultier twist. Samples of both the male and female fragrances are available which when combined and worn together, create a third, unique fragrance.

Says Kelly Cabral, marketing manager, Puig: “Jean Paul Gaultier has always been about creativity, fun and whimsy so we were after an activation that not only stood out but could really be enjoyed by everyone. The lovely Urban team nailed it on the head – the finished build and reception of the crowd has been even more than what we had imagined!”

Says Holly Dover, account director, URBAN: “We couldn’t be more excited to work with Jean Paul Gaultier and deliver a campaign that is so unique and memorable for consumers to interact with. They say never work with kids or animals, but our butterflies have stolen the show!”

The Gaultier Garden is open 8am – 2pm on weekdays and 8am – 3pm on weekends until the 23rd September.

Jean Paul Gaultier celebrates fragrance launch with new #GaultierGarden activation via URBAN