iSelect takes the ‘uggghhhh’ out of saving in newly launched TV spot via Fenton Stephens


iSelect is taking the ‘uggghhh’ out of saving in its latest TV campaign via Fenton Stephens.


Bills. Everyone hates them. Especially health insurance. In fact, out of all the bills we have to deal with, health insurance is easily one of the most painful. What am I covered for? Is there a waiting period? What is an excess? Why is it so expensive? And why does it keeping getting even MORE expensive?

Says Jess Wheeler, associate creative director & partner, Fenton Stephens: “We’re not going to wrap this up in any more pseudo-science than need be. To most Australians, navigating health insurance is simply one giant exhausting groan. But, the truth is, you and I don’t actually have to deal with it. With iSelect, we can outsource all the pain of health insurance and then simply enjoy all the benefits. Why would you ever do it any other way?”

iSelect’s new spot from Fenton Stephens and AIRBAG’s animation wizards, Lumberfly, takes this simple insight and visualises it by channelling the frustration of a man who finds himself caught in a health insurance ad. So much so, that he slides off his chair amidst a sea of agonising groans and worms across the floor in an attempt to escape. Until, of course, he realises he doesn’t actually have to do any work.

Says Warren Hebard, chief marketing officer, iSelect: “We know the last thing people want to think about is private health insurance but not thinking about it is why so many of us end up paying more for outdated cover. But in the current economic climate, making sure you aren’t paying for things you don’t need is more important than ever. Our latest ad reminds customers that saving money on your health insurance doesn’t have to be hard work.”

The spot is the second in a series of animated TVCs, with a 3rd to come shortly.

Client: iSelect
Chief Marketing Officer: Warren Hebard
Corporate Affairs Manager: Laura Crowden
Head of Digital Marketing: Paul Coco

Agency: Fenton Stephens
Creative Director: Alex Fenton
Associate Creative Director: Jess Wheeler
Art Director: Ana Pareja Calvo
Copywriter: Isabel Evans
Director of Planning: Simon Antonis
Director of Client Services: Amy Stephens
Account Manager: Charissa Martin
Agency Producer: Lisa Ramsey

Production Company: Airbag
Animation / Direction: Lumberfly
Producer: Nick Venn
Head of Production: Martin Box
Managing Partner: Adrian Bosich

Sound: Production Alley