Institute for Real Growth founder Marc de Swaan Arons to present findings at RESET 2019

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Institute for Real Growth founder Marc de Swaan Arons to present findings at RESET 2019

The AANA today announced that the founder of the Institute for Real Growth (IRG), Marc de Swaan Arons, will join a global line-up for RESET 2019.

 

IRG, which is co-founded by WPP, Kantar, Google, Facebook, LinkedIn, Spencer Stuart, Said Business School at the University of Oxford and the NYU School of Professional Studies, aims to help organisations focus on sustained, long-term ‘real growth’ by sharing best practice approaches to strategy, structure, capability and leadership. The study attracted contributions from more than 1800 business leaders across the globe, from over 70 countries and incorporated an AI analysis of over 3500 publications and a behavioural analysis of LI data from over 800 million connections across three million employees.

IRG is the only platform where growth leaders can learn from world class ‘over-performers’ to solve specific business growth challenges. In his keynote at RESET, de Swaan Arons, will share details from this global growth study that are now enabling senior leaders worldwide to make better marketing decisions and influence better business decisions.

Says Broome: “This year’s RESET theme is growth, so we’d be hard pushed to find a more appropriate speaker than Marc. He brings fresh insights on best practice from his IRG marketing education program to chief marketing officers and other senior business leaders from around the globe. Marc previously spoke at RESET in 2015 about customer-centric growth and was one of our best-rated speakers, I’m sure he’ll deliver another highly insightful address.”

On September 17, de Swaan Arons will appear alongside other market leaders including the Global CEO of Yum! Brands, Greg Creed (US); global president of business intelligence at GroupM, Brian Wieser (US); award-winning author and founder of AM-Insider.com, Sarah Ritchie (NZ); chief of possibilities at Universal Music, Olivier Robert-Murphy (UK); managing director of glitchAI, Jon Wild (AU); and executive director of Bella Management, Chelsea Bonner (AU).

Early bird registration is now open at: http://www.aana.com.au/reset/.