Innovative Brands Group appoints Clemenger BBDO Sydney and SPEED to agency roster

Innovative Brands Group, brand leader of ModelCo and MCoBeauty, has announced the appointment of Clemenger BBDO Sydney (lead creative) and SPEED (media strategy and buying) to its agency roster.

Effective immediately, the agencies have been appointed to support MCoBeauty through its next phase of growth, as the iconic Australian beauty brand aims to further establish itself as a market leader.

Says Shelley Sullivan, founder and chief executive officer at Innovative Brands Group: “Since starting ModelCo in 2002, we’ve taken great pride in our challenger spirit and approach to product development. As we look to the future, we realized we needed partners who shared that spirit, and in Clemenger BBDO Sydney and SPEED we believe we’ve found the perfect fit.”

Says Emily Perrett, managing director, Clemenger BBDO Sydney: “The brands that Shelley has built are truly innovative and great fun to work on. Their ambition excites us, and we’re looking forward to working with the team to take Model Co and M Co Beauty to new audiences.”

Says Ian Perrin, chief accelerator, SPEED: “We love clients who are prepared to take a few risks, and there’s few better than M Co Beauty in the beauty category. We’re looking forward to getting started and helping continue to grow the business.”