Innocean’s Jeremy Craigen’s One Show Pick of the Day is Aeromexico’s ‘DNA Discounts’ via Ogilvy

Judging of The One Show and ADC 98th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, The One Club for Creativity is posting a brief “Pick of the Day” video interview, which CB will showcase over the next few weeks of judging. All told, about 150 top creative leaders from around the world will join them for judging in Punta Cana and New York…

 

“DNA Discounts” struck a chord with global CCO of Innocean Worldwide and One Show 2019 Film judge Jeremy Craigen, who selected it as his Pick of the Day.

How do you turn xenophobia and ignorance into a positive message and an ingenious business opportunity, all while having some playful fun with those who might not like your brand or its namesake? Enter Aeromexico’s “DNA Discounts” by Ogilvy, where Americans who are less than enthused about the country south of their border discover that they’re more Mexican than they think.