Innocean Australia strengthens team with 10 new hires across CX, creative + account management

(Pictured L-R: Fiona Wang, Carly Pelham, Laura Parker, Lucio Tagliani, Nicole Craig, Emma Culbert, Alex Pelosi, Charlotte Berry, Joel Kroon, Abigail Sands)

Innocean Australia has strengthened its team with 10 new staff across CX, creative and account management as part of the agency’s continued transformation to deliver a multi-channel, CX and integrated approach for clients.

Charlotte Berry, most recently a senior strategist at UM and copywriter at CHE Proximity, joins as senior communications strategist. Her role sees her bridging creative, media and planning disciplines from the inception stage of client briefs to creative execution.

Carly Pelham joins Innocean as senior account director from CX agency Apparent, where she worked on clients Chartered Accountants, CyberCX and The Smith Family. She has also worked with AnalogFolk, Havas and TBWA.

Abigail Sands becomes CX account director and was previously at Iris Worldwide, working across clients Diageo, Suncorp, Samsung, IHG and Honda (UK).

Originally from the UK, where she worked at digital agency Elvis, Laura Parker joins the Innocean team as copywriter. Prior to this, Parker held creative roles in Sydney at VMLY&R and CHE Proximity.

Joel Kroon joins as a CX strategist and was previously with Holler, where he worked on Audi CRM. He has also worked at The Hallway and Apparent, delivering CX and digital programs for VMware, Grammarly, Austrade and Cricket Australia.

Fiona Wang joins as CX project manager and she has previously worked in brand experience, events and partner management with Jaguar Land Rover Australia and Wisetech Global.

After stints with CHE Proximity and The Monkeys in account management, Alex Pelosi joins Innocean as senior account manager.

Emma Culbert also joins as senior account manager and brings more than eight years of CX/digital experience in London and Sydney, including positions at LIDA, Mercer Bell, Apparent, Proximity London, TMW Unlimited and VMLY&R London.

DOP, editor, colourist and motion graphics artist, Lucio Tagliani, becomes integrated editor to strengthen Innocean’s in-house production offering. He has held previous roles with Aristocrat Technologies as a technical artist.

Nicole Craig joins as PR director to work with Innocean clients and has more than 10 years’ experience across lifestyle brands in design, travel, motoring and hospitality.

Says Jasmin Bedir, CEO, Innocean Australia: “The calibre and experience of this team demonstrates what Innocean is bringing to the table for clients. We are well and truly delivering on our promise to transform the agency into a multi-channel, integrated offering with a strong focus on CX and with amazing creative credentials under the leadership of executive creative director, Wez Hawes.”