Hastings Deering unveils new ‘Your Advantage’ brand positioning via next Thursday, Brisbane

| | 6 Comments

Hastings Deering, the exclusive Cat equipment distributor and service partner across Queensland, Northern Territory, Papua New Guinea, the Solomon Islands and New Caledonia, has launched a new brand positioning developed in partnership with Brisbane-based strategic-creative agency, next Thursday.

 

‘Your Advantage’ positions the brand to reflect Hastings Deering’s unique customer-focused proposition.

Says Richard Woof, head of strategy at next Thursday: “Hastings Deering’s brief was to create a brand tagline for the corporate business. The next Thursday team uncovered insights that supported a customer-focused positioning that is compelling across multiple divisions of the business.

“With an unmatched footprint of service centres across its operational regions, the new brand positioning simply and cleanly communicates the single-minded benefit to the customer.”

Says Kelly Jury, head of brand and marketing at Hastings Deering: “We firmly believe that our people, our footprint and our history coupled with our industry and equipment expertise are our competitive advantage. The new tagline encapsulates all of these value propositions. We are delighted to have worked with next Thursday on this project and with the end result.”

Says Dan Adler, managing director, next Thursday: “Hastings Deering is a massive brand with dedicated people striving to provide customers with a great experience, wherever they are. We’re thrilled that this positioning articulates this.”