GrowthOps appoints Andrew Baxter to board of directors
Trimantium GrowthOps Limited has today announced the appointment of Andrew Baxter as a non-executive director on the GrowthOps board of directors.
A highly regarded company director, business advisor and marketing thought leader, Baxter brings more than 25 years’ experience in the marketing and communications industry, including large multi-agency businesses, as well as in growth and turnarounds.
Baxter’s current directorships include chair of Australian Pork, chair of Tjapukai, chair of Commtract, non-executive director of Foresters Financial, non-executive director of the Sydney Symphony Orchestra, and the board of the National Basketball League. He is also a senior advisor to BGH Capital, the adjunct professor of marketing at the University of Sydney and has been the senior advisor to KPMG’s Customer Brand and Marketing Advisory business.
Prior to moving to an advisory and board portfolio career in mid-2018, Baxter was the CEO of two of Australia’s largest communications agency groups, Publicis Communications and Ogilvy Australia, where he led large teams and drove significant growth.
Baxter has provided trusted counsel to many of Australia’s most iconic brands and blue-chip and ASX companies, as well as federal and state Governments.
Baxter is a fellow of the Australian Institute of Company Directors, a fellow of the Australian Marketing Institute and holds a Bachelor of Business (Marketing) from Monash University.
Says Scott Tanner, non-executive chairman, GrowthOps: “I am delighted to welcome Andrew to the GrowthOps board. He brings deep domain knowledge across creative, production and digital marketing services, in addition to a remarkable track record in leading and growing businesses through organic and inorganic means. Andrew is highly regarded by his former clients, peers and the teams he led throughout an impressive career in professional services and his extensive board experience. I am confident he will make a valuable contribution to the Company as we continue to strive to ensure it reaches its full potential, and we empower our people and clients to reach theirs.”
Says Baxter: “The underlying businesses that came together to form GrowthOps more than two years ago brought terrific leadership and talent, along with great clients and brands. These fundamentals remain strong and combined with the renewed leadership of Scott Tanner and CEO Clint Cooper, I believe the Company is on the right path to succeed in delivering the kind of offering clients are looking for now and into the future. While marketers and the C-Suite continue to work closely with their agency partners around core areas such as trust and creativity, they’re also seeking guidance around personalised customer experience, data, AI, voice, digital media and marketing technology as they navigate the future ─ all of which provide promising tailwinds for GrowthOps. I’m very pleased to be joining the board to have the opportunity to help develop and drive the Company’s strategy, ensuring it continues to reflect the needs of clients and provides a great place for people to work.”
9 Comments
“The underlying businesses that came together to form GrowthOps more than two years ago brought terrific leadership and talent, along with great clients and brands.”
It sounds like a lot of money and effort has been wasted to get to this point.
I do agree that GrowthOps houses a lot of talent but it begs the question; if Ogilvy and Publicis were travelling so well, why did he leave them?
Excellent question to ask and they were not going well under his ‘leadership” and he had to move on. Does Publicis even still exist anymore?
Well Billie worked hard to re-label it Marcel… that lasted about 5 minutes.
Publicis is a basket case. Billy knows that play, so he might well fix Growth Pollups.
There’s an awful lot of advertising jargon surrounding some ordinary examples of work on GrowthOps website.
Maybe Mr. Baxter can start there.
Why would billy and Scott duly their good names.
Are Growthops PR pieces so long?
Word soup
“Remarkable track record in leading and growing businesses through organic and inorganic means”
What is organic? What is inorganic? Do we need either of those gross, floppy words? Like giant tuna slapped on a deck.
“As we continue to strive to ensure it reaches its full potential”
Vom. Isn’t that the point of any business anywhere? I mean. No business is in business not to reach its full potential. No business doesn’t want to not ensure that.
“All of which provide promising tailwinds for GrowthOps”
Is this a nautical allusion? I’m not sure you can take promising tailwinds to the bank, but good luck to you. Don’t they have writers at GROPS? Or are they all yachties from Rose Bay
Billie has always been brilliant at talking it up. Self promotion is his focus.