Grays enlists its own staff + employees for new ‘Legends of Grays’ campaign via Bounce Creative

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Following its recent “It Pays To Sell With Grays” campaign, launched last month, Grays has launched a series of ads showcasing members of their valued staff via Bounce Creative and Entropico.

 

The campaign highlights its most powerful assets, data and industry experts. It has produced a series of advertisements showing how its employees use data tools to predict the value of industrial equipment and manage relationships to find sales success for both the sellers and Grays.

A real Grays seller has also been given a glimmer of fame in the first launch of a series of high-quality testimonials. The videos shine light on how easy it is to generate revenue and develop a business through selling on the marketplace.


Says Natalie Ashes, head of marketing and eCommerce: “We have seen so much success from the initial “It Pays To Sell With Grays” campaign that we have expanded it with new content. We have utilised new channels such as TV and Billboards along with high-performing digital channels. This is the first time in a long time that Grays have utilised OOH advertising platforms.”

Bounce Creative and Entropico are behind the production of the campaign. The content was filmed at various locations including the seller’s property in Wilton, NSW.

Grays enlists its own staff + employees for new ‘Legends of Grays’ campaign via Bounce Creative Grays enlists its own staff + employees for new ‘Legends of Grays’ campaign via Bounce Creative Grays enlists its own staff + employees for new ‘Legends of Grays’ campaign via Bounce Creative