Good Oil’s Novemba directs emotional Frontline19 campaign for UK’s NHS Workers via Academy

Good Oil’s Novemba has recently directed an emotional, intense and necessary campaign for UK’s NHS Workers, created by adam&eveDDB London and produced by Academy.

Two in five of UK’s frontline staff are suffering with PTSD as a result of the pandemic. This is nearly double the rate of recent military veterans.

This trauma is the focal point of adam&eveDDB’s first work for the charity Frontline19, which offers support for NHS and frontline workers struggling with their mental health. At the heart of the campaign is a free phone service called Hopeline19, which allows people to leave messages of support that will provide a boost for frontline workers when they are feeling vulnerable and traumatised.

An accompanying film called “One Crisis Has Caused Another”, directed by Novemba through Academy in collaboration with PTSD specialists, will raise awareness of Hopeline19 as well as increasing understanding of PTSD and the ways in which it affects frontline staff.

Hopeline19 is backed by Frontline19, a non-profit organisation set up right at the start of the UK’s first lockdown in March 2020 by psychotherapist Claire Goodwin-Fee, who recognised that the NHS staff dealing with Covid patients were about to face an incredibly testing time.

For enquires about Novemba within Australia and New Zealand contact Sam Long at sam@goodoilfilms.com.

Client: Frontline19
Brand: Frontline19
Project/Campaign name: Hopeline19
First Air Date: 09/09/2021
Client: Claire Goodwin-Fee
Joint CEO: Mat Goff
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson, Mike Sutherland
Creative directors: Darren Beresford, Richard Gayton
Copywriter: Darren Beresford
Art Director: Richard Gayton.
Deputy Head of Integrated Production: Jack Bayley
Agency producers: Katie Heaselgrave, Hannah Needham
Head of Planning: Will Grundy
Business Director: Louis Lunts
Account Director: Renee James

Production Company: Academy
Director: Novemba
Executive Producer: Medb Riordan
Producer: Gemma Priggen
Production Manager: Cara Mills
Production assistant: Rosana Irwin
Production assistant (shoot) : Katie Kennedy
1st AD: Joshua Loftin
DOP: Jaime Ackroyd
1st AC: Mike Hannides
2nd AC: Conor Kennedy
DIT: Jessie Viljoin
Gaffer: Deepan Thava & Leo Olesker
Electrician: Brian Salcedoavila
Lighting van driver: Colum Ewart
Sound Mixer: Simon Haggis
Art Director: Louis Simonon
Casting Director: Sue Odell
Runner: Megan Calcutta
Editing Company: TenThree
Edit Producer: Julian Richards
Editor: Stephen Dunne
Post Production: Selected Works
Grade: Jason Wallis @ ETC
Post Producers: Alex Fitzgerald
VFX Supervisor: Wes
VFX Artists: Dan Adams, Stephanie Skarbek, Robin McGloin
Audio Post Production: Factory
Audio Engineer: Dan Beckwith
Audio Producer: Beth Massey