Four Seasons Condoms has launched a new video campaign ‘Condoms for Africa’, a short documentary set in Uganda via Emotive.
Since 2005, Four Seasons Condoms have been donating condoms to disadvantaged communities in Africa, with the help of generous Australians. In March this year the team at Four Seasons Condoms set off for the beautiful country of Uganda on its next ‘Condoms for Africa’ mission.
In Uganda, an estimated 1.4 million people, including 190,000 children, are living with HIV. One of the contributing factors is the severe shortage of condoms in Uganda, especially in larger sizes.
Through this initiative, Four Seasons Condoms donated 150,000 larger sized condoms to fight against HIV/AIDS in Uganda and the response was amazing.
The objective of the social video campaign is to raise awareness of this issue in Uganda specifically and let people know how they can donate condoms for free with every pack of Four Seasons Condoms purchased.
Emotive were appointed as Four Seasons Condoms’ content marketing partner in February 2015 when they delivered their first social video campaign for the year called #AreYouComing. As part of this ongoing partnership, Emotive have delivered the strategy and amplification plan for ‘Condoms for Africa’. This unique social video content piece will be amplified through the use of influencers, social media and radio across ARN’s KIIS network.