The Fountain Sauce brand is back in the news for all the right reasons with the launch of its new ‘Pour Traits’ campaign via Cummins&Partners with images by prominent Melbourne photographer Jay Hynes.
The campaign rekindles the passion that Australians have felt for this popular, locally-made brand since it was first introduced in 1906.
Kraft Heinz CMO, Shalabh Atray, said the campaign captures how Australians have found delicious ways to express themselves through Fountain.
The campaign, with the theme Fountain Flavours Your Life, features everyday Australians and their favourite Fountain Sauce. Six of the 18 sauces that make up the Fountain Sauce range have been chosen as heroes for the campaign; tomato, soy, BBQ, thick mint, hot chilli and sweet chilli.
Says Atray: “Many busy people are looking for easy ways to enhance the flavour of meals with cooking and pouring sauces. The Fountain Sauce range typifies the changing nature of the Australian community and the increased demand for a wide selection of flavours.
“The campaign captures that variety and reminds Australians that Fountain offers a range of sauces that have kept pace with the changing demographics of the country and embraced new cuisines while retaining old favourites.”
Creative Director: Sean Cummins
Art Director: Jenny Tang
Producers: Karley Cameron and Stevie Tortosa
Group Account Director: Danielle Etzin
Production Company: Mr Smith Projects
Producer: Fi Herman
Director/DOP/Photographer: Jay Hynes
Editor/Colourist: Jon Holmes
Sound: Bang Bang
Sound engineer: Tristan Dewey
Media Agency: Spark
Group Business Director: Hayley Clarke
Tom Heddon: Digital Director
Account Director: Sasha Nathan
Account Manager: Laura Miller
Performance Campaign Manager: David Hawkins
Investment Manager: Tessa Coolledge
Account Executive: Chelsea Caddey
Account Coordinator: Sally Hay
Client: Kraft Heinz Australia
CMO: Shalabh Atray
Brand Manager: Sarah Henry