Former CHE Proximity chief media officer Ben Shepherd set to join Thinkerbell as general manager of media
Former CHE Proximity chief media officer Ben Shepherd will be joining Thinkerbell as general manager of media in late September. The appointment will see the reunion of Shepherd and Thinkerbell CEO Margie Reid who worked together for several years at OMD.
Says Reid: ”Ben is truly in the ‘beautiful mind’ class. An iconoclast thinker and communicator, he has the ability to cut through, and make the complicated simple. However, perhaps even more importantly he’s a transparent and honest operator. He’ll ensure our joined up and holistic approach to media is amplified as we grow our competencies in this space.”
Says Shepherd: “You can’t ignore Thinkerbell, it’s a strong brand in the marketplace, with a model I fundamentally believe in and can help grow. Marketers have never had more options but less choice. Thinkerbell is a distinctive, ambitious and genuinely interesting collection of different people, talents and capabilities with an energy and curiosity that is really bloody appealing. I’m excited to play a role in creating really great, effective work.”
Thinkerbell has several clients it provides media and creative duties for including SsangYong, Journey Beyond, Bega, Sukin/BWX, MRC and Lifeline.
Adds Chief Creative Tinker, Jim Ingram: “With context being so important to communications nowadays it’s vital that the medium and message are thought of as one. The insights Ben has, his way of thinking about people and media will help us unlock our creative and deliver a little more Measured Magic into the world.”
Prior to joining CHE Proximity in June 2019, Shepherd had a stint at PwC, where he was director of the firm’s Media Practice and a founding member of its CMO Advisory Practice. Before that he was head of strategy and innovation at OMD Australia.