Foodstuffs unveils new omnichannel experience for NZ grocery retailer New World via AKQA

AKQA has launched the new ecommerce platform for major New Zealand grocery retailer, New World.

Says David Brem, head of digital, Foodstuffs New Zealand: “The launch of the new website is a vital step forward to providing our customers with a connected, personalised customer experience, from inspiration through to shopping and loyalty. As the most visited digital touchpoint across the Foodstuffs group, www.newworld.co.nz acts as the digital front door for our 143 stores and local New World owner-operators across New Zealand.”

The New World website creates a link between personalised, inspirational and promotional content for shoppers to make online transactions, interact with shoppable recipes, articles and shopping list builders. This project will be closely followed by the PAK’nSAVE brand site which will launch next month too.

Says Brian Vella, managing partner, Asia Pacific, AKQA: “Partnering with Foodstuffs for the past three years has been so rewarding, helping evolve their sales and marketing assets. In a short space of time together we’ve been able to innovate and implement a leading brand and customer experience for New Zealand’s major grocery retailer, and one of the country’s largest organisations.”

Says Brem: “We’re excited about the significantly improved mobile experience, making it easier for customers to find information and meal inspiration on the go.”

The new platform was designed to give New World customers an optimised customer experience, designed for what matters to them. More time, choice, convenience, and value as well as helping to make healthier food choices. New World’s future success depends on knowing New Zealanders well, and innovating to deliver the best possible shopping experience.

Says Brem: “AKQA partnered with us to provide expertise across customer experience strategy and design through to solution architecture and development. We’ve also been able to take advantage of their experience utilising personalisation capability in order to support our teams on the new platform.”

Says Stephen Forth, managing director, AKQA NZ: “This project evidences the successful partnership between AKQA, Foodstuffs North Island and Foodstuffs New Zealand. The innovative and progressive culture set from the leadership team at Foodstuffs led to the creation of this transformative platform. This partnership highlights the strength of the hybrid team model where agencies and clients work together to create high functioning, integrated implementation teams.”

Concludes Brem: “This work follows the delivery of e-Commerce platforms for New World and PAK’nSAVE earlier this year, making AKQA a key digital partner for Foodstuffs. Our digital product and CX teams collaborate incredibly well and are building up a track record of great work which makes an impact with customers and across our business.”

Some of AKQA’s AUNZ’s other retail clients include Officeworks, Nissan, Purina, AMP, Ticketek and Foxtel. AKQA operates in 28 markets globally, with over 2100 people worldwide. Across the Asia Pacific region, the studios collaborate closely across Melbourne, Sydney, Auckland, Wellington, Tokyo and Shanghai to form one united APAC presence. For the second consecutive year, AKQA is positioned highest for its ability to execute in the Leaders quadrant in Gartner’s annual independent evaluation on global marketing agencies and most recently was awarded two Grand Prix Lions at the Cannes Lions Festival of Creativity.