No matter what you are looking for in a small car, there is an i30 for everyone in Hyundai’s latest ‘The One For You’ campaign via Innocean Australia.
The integrated campaign highlights how the comprehensive i30 model range means different things to different people; from base model value to hot hatch performance, and sporty trims to fully spec’d variants.
To help people better understand which model could be THE one for them, the campaign moves away from the usual motor industry jargon, highlighting individual model characteristics and features in a more everyday style.
The campaign aims to appeal to a broad audience by demonstrating that the compact i30 is suitable as your first or last car, through to a great city run-around or punchy track ready car. A comprehensive digital campaign unpacks the different variants online and also retargets prospective buyers with more information about each of the i30 models, once they’ve shown interest in a particular model.
Directed by Revolver/Will O’Rourke’s Leilani Croucher, ‘The One For You’ is set to run across television broadcast, digital, social and point of sale.
Says Bill Thomas, director of marketing, Hyundai Australia: “A conventional marketing approach landing one or two key messages would not have worked in this instance as our i30 range is so broad you’d be underselling other value adds. Instead, Innocean delivered on a personalised campaign to really help people navigate the i30 model that’s right for them.”
Says Paul Bruce, creative director, Innocean Australia: “Every i30 is different and so is every reason someone drives one. And, every i30 has a different personality and so does every owner. We really wanted to capture all that rich character in the spots and the language.”
Director of Marketing: Bill Thomas
Creative Agency: Innocean Australia
ECD: Steve Jackson
Creative Director: Paul Bruce & Dan O’Connell
Producer: David Steindl
Group Business Director: Philip Sherar
Senior Account Manager: Deborah Lia
Head of Digital: Trevor Crossman
Senior Digital Producer: Alyson Andrews
Lead Digital Developer: Dario Crucitti
Digital Developer: Tao Zhang
Production Company: Revolver/Will O’Rourke
Director: Leilani Croucher
Managing Director & EP: Michael Ritchie
Executive Producer: Pip Smart
Producer: Anna Mannix
DOP: Andy Commis
Casting: Citizen Jane
Editorial: The Editors
Editor: Leila Gaabi
Post Production: Heckler
Executive Producer: Bonnie Law
Typography & Design: Luca Ionescu
Animators: Jo Fong & Michael Chen
Colourist: Greg Constantaras
VFX Supervisor & Online: Jamie Watson
Music & Sound Design: Otis. Lukas Farry & Alejandro Gomez