Federation Training launches ‘You, transformed’ campaign for TAFE Gippsland via The Fuel Agency
The Fuel Agency and Federation Training have delivered a brand advertising campaign to launch TAFE Gippsland. It’s a new name and new chapter in the TAFE’s rich history.
Recently launched in Morwell by local MLC, Harriet Shing, the rebrand follows an extensive research, consultation and engagement process, across the local community, business, government, industry and schools.
The result is the new TAFE Gippsland brand, and Fuel’s ‘You, Transformed’ brand launch campaign, which will run extensively across the Gippsland region, from May through November, and includes TVCs, press, outdoor, radio and digital.
Says Justin Fallu, director of student experience, TAFE Gippsland: “We knew from moment we first saw the ‘You Transformed’ concept that it was the one! The team from Fuel have done an incredible job in creating a truly memorable and engaging campaign to launch our new TAFE brand and we’re excited to share it with the Gippsland community.”
Says Marty Joy, senior marketing specialist, TAFE Gippsland: “Fuel’s commitment to ‘the pursuit of better outcomes’ is evident in all they’ve done. They engaged to deeply understand our business, stakeholders and audiences, and have well and truly delivered our brand idea of ‘transformation’. We look forward to continuing to build our relationship and work closely with the Fuel team.”
Client: TAFE Gippsland
Director, Student Experience: Justin Fallu
Senior Marketing Specialist: Marty Joy
Brand & Marketing Coordinator: Molly Hickey
Creative Agency: The Fuel Agency
CEO: Tim Kidman
Creative Director: Ben Growns
Art Director: Simon Yeo
Copywriter: Andrew Tanner
Director, Business Services: Faith Campbell
Production: Mark Button
Production Company: Accordion Productions
Producers: Greg Toolen & Adam Litchfield
Director: Grantley Smith
DOP: Liam Gilmour
Art Dept: Anthony Jarvis
H&M: Lisa Kane & Kenneth Higgins
VFX Supervisor: Damian Dunne
Post Production: Milked
Photography: Mark Munro
TVC Location: The Borough Dept. Store
