Fancy a Twilight bite?
November 28 2009, 7:14 am | | 12 Comments
To promote the Twilight Book Saga in time with the launch of thenew movie, US Sydney went around biting the necks of people inbillboards and adshells around Sydney. There wasn’t a fashion model inSydney safe from getting bitten.The trend took off in social media,with fans of Twilight sticking their own red dots on adshells to createvampire victims everywhere.
12 Comments
Love it. Nice one geezer. Ah hee hee.
Brilliant.
There’s no client listed. Great idea, but was it just for fun?
i dig it
As an industry we’ve all become very, very good and putting together a case study.
Watch how fast we can pull together a few shots that show our ideas in action and a few sentences that explain the idea and talk up our effectiveness. Cut to news footage where someone is talkimg about our brilliance.
Gee we is clever people.
Wish the ideas got the same amount of time.
I am yet to see the case study from the Doctors who recently separated the conjoined twins, Trishna and krishna but when I do I will look for shot of someone stopped standing to admire their work.
On an equally glib note, where are the Sack blokes?
This is the best thing I’ve seen for a while. Pity it wasn’t for ‘True Blood’.
Nice one.
Effective, super simple and relevant media for a book launch.
Looks a bit scammy, but if you know the people involved, it wont be.
10:05…the client is Hachette publishing – think it says it on the bestads link….
Very lateral
cheap. interesting idea. top work.
Ok top marks for getting your gran to look at the spots instead of an agency creative.
But I’d love to see these in real life.
Anywhere I can check them out?
Also when you highjack ads, what are the chances of getting sued by the company or media company?
That homeless guy is just staring at the tits.