Enero Group appoints Wai Kwok as CEO of Orchard and strengthens leadership team

(Pictured L-R: Holly Minucos, Martin Stafford, Sarah Galletly, Wai Kwok, Brent Scrimshaw)

Enero Group has today announced the appointment of managing partner Wai Kwok as chief executive officer of Orchard, the Group’s leading digital and creative technology agency. Kwok will continue to report to Brent Scrimshaw, Enero Group CEO.

Orchard founding partners, Martin Stafford and Sarah Galletly have also been appointed to chief technology officer and chief operating officer of Orchard, respectively. Andrew Antoniou, the fourth managing partner from the founding group acquired by Enero in 2017 has decided to step down at the end of October after fifteen years with Orchard to move with his family back to Europe.

Orchard, founded in 2006, is a leading digital and creative technology agency working across a range of clients including: Hyundai, Boehringer Ingelheim, BPAY, The Royal Australian College of General Practitioners, CSL, Hoyts, among others, from its Sydney and New York offices. Since Enero’s acquisition of Orchard in 2017, the company has almost doubled in size, with a team today of over 120 people. Orchard has consistently delivered award-winning work, being recently named AdNews Digital Agency of the Year and shortlisted for CX Partner of the Year, as well as being recognised for its deep specialism in the health and wellness category.

Says Scrimshaw: “The appointment of Wai comes at an exciting and pivotal time for Orchard, as he leads the agency’s next phase of growth alongside Martin Stafford, Sarah Galletly and Holly Minucos, the newly appointed Chief Financial Officer, who now form the Orchard executive leadership team.

“Wai has demonstrated exceptional leadership over the years, working in unison with Enero to grow Orchard into one of the worlds’ leading digital and creative technology agencies. He brings over 20 years’ industry experience to the role, with a strong background in digital marketing communications. I’m confident his leadership and clear vision for the company will continue to fuel Orchard’s significant momentum.”

Says Kwok: “I’m incredibly excited to step into this position and continue leading our ambitious team of over 120 diverse thinkers. From humble beginnings 15 years ago, Orchard has grown into a vastly successful agency at the forefront of a constantly changing digital landscape. We have a great leadership team with a big future ahead of us as we continue to invest in creating and connecting brand experiences across digital, data and technology.”