Eleven PR group creative director Russ Tucker promoted to executive creative director

Eleven PR group creative director Russ Tucker has been promoted to the role of executive creative director.

Tucker has worked across many different disciplines of advertising, digital and PR. He helped London start-up, Agency Republic win many Agency of the Year accolades in London and then in 2007 moved to Sydney to fill the role of associate creative director at Whybin\TBWA Tequila. In 2009 Tucker was promoted to creative director.

2011 saw Tucker elevate to the role of national digital creative director at TBWA\Eleven PR\Digital Arts Network and in 2019 was promoted to group creative director.

His creative work has been recognised both locally and globally, notably with an International Emmy award. Tucker has judged Cannes Lions and D&AD. His work has helped rescue dogs on behalf Pedigree, shifted cars for Nissan and created rich brand campaigns and experiences for NRMA Insurance, Airbnb and Apple. He’s creatively helped the agency group win over 20 Agency of the Year titles and brought home international awards for a diverse range of clients.

Says Andy DiLallo, chief creative officer, TBWA: “Russ has been with the broader TBWA business for more than a decade, and during this time he’s been key to the brave, innovative work seen from our PR brands.”

Says Roberto Pace, managing director: “Russ is more than just a creative lead, he’s a true business partner to Eleven and Fleishman Hillard and his promotion reflects this.”