eBay Australia has launched its latest campaign via Havas Worldwide Sydney, promoting eBay Big Sundays – an initiative that turns eBay’s busiest shopping day of the week into a bigger deal.
The campaign’s TVCs, directed by Robber’s Dog’s Luke Shanahan, show Australians mischievously clearing their Sunday schedule in order to take advantage of the great offers on eBay Big Sundays.
The festivities include a series of 5 minute quick-fire auctions between their peak hour of 8-9pm and is backed by online and outdoor media placement.
The campaign is part of eBay’s commitment to remain Australia’s largest online shopping destination for big brands as well as millions of unique and hard to find items.
Says Alex Carr, managing director, Havas Worldwide Sydney: “The idea of owning Sundays, principally Sunday evenings when other traditional retailers have packed up, is absurdly simple and differentiating. We have loved working with the team at eBay to create a suite of communications and retail offers that brings fun and a lightness to what is invariably a staid world of retail communication.”
Agency: Havas Worldwide Sydney
Creative Group Head: Christopher Johnson
Copywriter: Simon Fowler
Art Director: Nicole Hetherington
Group Account Director: Dan Smith
Senior Account Director: Steve Osaer
Account Manager: Julie Bouissin
Senior Producer: Jacqui Gillies
Production Company: Robber’s Dog
Director: Luke Shanahan
Producer: Mark Foster
DOP: Jeremy Rouse
Sound: Rumble Studios
Editor: Peter Whitmore
Post: The Editors