eBay launches series of spots for its eBay Big Sundays initiative via Havas Worldwide Sydney


Screen Shot 2014-08-01 at 10.16.24 am.jpgeBay Australia has launched its latest campaign via Havas Worldwide Sydney, promoting eBay Big Sundays – an initiative that turns eBay’s busiest shopping day of the week into a bigger deal.

The campaign’s TVCs, directed by Robber’s Dog’s Luke Shanahan, show Australians mischievously clearing their Sunday schedule in order to take advantage of the great offers on eBay Big Sundays.

Screen Shot 2014-08-01 at 10.18.00 am.jpgThe festivities include a series of 5 minute quick-fire auctions between their peak hour of 8-9pm and is backed by online and outdoor media placement.

The campaign is part of eBay’s commitment to remain Australia’s largest online shopping destination for big brands as well as millions of unique and hard to find items.

Says Alex Carr, managing director, Havas Worldwide Sydney: “The idea of owning Sundays, principally Sunday evenings when other traditional retailers have packed up, is absurdly simple and differentiating. We have loved working with the team at eBay to create a suite of communications and retail offers that brings fun and a lightness to what is invariably a staid world of retail communication.”

Agency: Havas Worldwide Sydney

Creative Group Head: Christopher Johnson

Copywriter: Simon Fowler

Art Director: Nicole Hetherington

Group Account Director: Dan Smith

Senior Account Director: Steve Osaer

Account Manager: Julie Bouissin

Senior Producer: Jacqui Gillies

Production Company: Robber’s Dog

Director: Luke Shanahan

Producer: Mark Foster

DOP: Jeremy Rouse

Sound: Rumble Studios

Editor: Peter Whitmore

Post: The Editors