A campaign for ProDiet Cat Food produced by Eardrum for Ogilvy Hong Kong has scooped the top International prize at the Mercury Radio Awards in New York.
In typical Eardrum fashion, the campaign features a colourful cast including a Russian princess, a Persian convict and a lady boy.
Says Ralph van Dijk, creative director, Eardrum: “We really needed an exotic cast to do these scripts justice. The end result is a very visual campaign with a great twist.”
The other big award of the night, the $50,000 Best of Show went to the Richards Group for its long-standing and hugely successful Motel 6 campaign.
Click here to listen to all the winners.