Duracell, one of the world’s greatest iconic brands has awarded Wunderman Thompson all global creative business, with the exception of the North American region.
After a four-month multi agency competitive pitch with well over 10 agencies in the running, Wunderman Thompson will now be partnering up with Duracell, marking a new chapter for both Duracell and the newly formed Wunderman Thompson.
Says Tatiana Vivienne Jouanneau, chief marketing officer, Duracell: “Wunderman Thompson delivered strategic creative work grounded in technology executed with big platform vision. They provided a strong understanding of the global markets and the strategic clarity of how we can take our international brand into the future. Wunderman Thompson was outstanding in their pitch, they were joyful and we immediately felt the chemistry was right.”
Says Tamara Ingram, global chairman, Wunderman Thompson: “We are absolutely thrilled to be working with this iconic brand in a moment of transformation for Duracell as they enter the power industry. The Duracell team work is innovative, modern and works in an agile way focused on outcomes. Together, we want to take the brand to a new level.”
The partnership will commence immediately with expected campaigns to roll out later in the year. Marketing consulting partner Flock Associates were the designer and facilitator of the creative pitch process.