Drummond Golf appoints Spinach to handle creative duties and strategic planning

Full-service agency Spinach has been appointed to manage strategic planning and creative for Australia’s largest golf retailer, Drummond Golf.

With 48 stores nationwide, Drummond Golf is Australia’s premier golf retailer providing the largest range of the world’s leading golf brands in the country. The business began in Bendigo in 1974 and was recently announced as the merchandising partner for the 2019 Presidents Cup which will be held at the Royal Melbourne Golf Club in December.

Says Ben Willee, general manager, Spinach: “We’re excited to have the opportunity to work on what is one of the country’s great retail brands at an immensely exciting time for the Drummond Golf business.”

Says Ravi Abeyaratne, marketing director, Drummond Golf: “It’s going to be a massive year for golf in Australia with Tiger Woods heading down under to captain the US team at the Presidents Cup. We can’t wait and we’re thrilled to have Spinach to help us. I met this team when we went to pitch in 2016 and was suitably impressed with their depth – albeit, we made another choice at the time. I’m very much looking forward to what will be an important year for both our brand and the sport.”

The appointment follows a series of wins for Spinach which recently picked up full-service duties for Jalna Dairy and the Coles Liquorland account.