Domino’s has pulled off one of the great peace missions of our time, with the reunification of footy legends Paul Gallen and Nate Myles after their infamous State of Origin biff seven years ago. The campaign, created by Elevencom, features Gallen and Myles putting aside their differences to share a Domino’s Half ‘n’ Half pizza.
Says Allan Collins, chief marketing officer, Domino’s: “We believe nothing brings people together like Domino’s and getting these two famous rivals together is the latest proof of that.”
Collins said that now customers can split any large pizza for free, hundreds of Maroons and Blues supporters are expected to the come together in living rooms across Australia.
Jono McCauley, creative strategy director at Elevencom said the campaign was part of the creative transformation of the Domino’s brand under the new tagline: Bring It In: “The Bring It In campaign is all about demonstrating that pizza is the most sharable food on the planet and no-one delivers that experience better than Domino’s – especially at Origin time.”
The campaign of two commercials will run nationally in TV and digital channels.
Chief Marketing Officer, ANZ: Allan Collins
Brand Manager, AU: Teneille Rudd
Assistant Brand Manager, AU: Natasha Guiulfo
Senior Production Manager: Peter Walmsley
Brand Strategy: Mark Sareff, Prophecy Consulting
Creative Agency: Elevencom
Senior Writer: Tim Arrowsmith
Creative Director: Ryan Fallowfield
Creative Strategy Director: Jono McCauley
Senior Art Director: Daniel Crocetti
Operations Director: John McLachlan
Production Company: Taxi Film Production
Director: Jonathan Nyquist
Senior Producer: Mark Bishop
Post Production: Alt.VFX
VFC Producer: Celeste Fairlie
Sound: Sounds Like Butter
Sound Designer: Stevie-leigh Batiste
Managing Director: Jane Sullivan