Divorce Support Australia launches domestic abuse campaign via Imaginasaurus to help victims in crisis during COVID-19
Divorce Support Collective has engaged Imaginasaurus to launch a televised and digital campaign to promote its domestic violence response strategy during COVID-19, with resources that are FREE for all to download.
Victims of domestic violence are now more trapped than ever in what has been labelled the “Shadow Pandemic” and the risks of abuse they face during the current COVID-19 crisis cannot be ignored. In Australia, 40% of frontline workers in New South Wales reported increased requests for support with violence.
Says Phoebe Baker, founder of Divorce Support Collective: “I was alarmed by the rise in domestic violence since the start of the COVID-19 pandemic and felt compelled to highlight that victims of family violence desperately need support, and a plan, in these extremely difficult circumstances. We subsequently filmed the adverts to promote this as soon as we could.”
The eight-step plan is an essential resource for individuals who may be at risk to increase safety and to prepare in advance for the possibility of further violence.
Client: Phoebe Baker – Divorce Support Collective
Agency/Production Co: Imaginasaurus
Writer/Director: Jay Furby
Producer: Abby Hunt
Editor: Laurence Van Camp
Post Production: The Editors
Media Support: Gemma Tugby
Type: Ale Vieira
Sound: Simon Lister (Squeak E. Clean)
Casting: Casting Australia
5 Comments
…I love work that makes me feel young. And this makes me feel all fabulous and 1998.
Great work.
It’s great that people are trying to help those trapped in DV.
Though as someone who had no help to escape and it took over a year to be able to safely escape seeing these ads flashes me back to the trauma and the times I came close to death at his hands.
For the Survivors – please consider a “trigger warning” for your ads!
Your TV ads are like a helicopter to a Vet….
I understand you’re trying to help people like me. But you need to know this material causes those of us with PTSD a great deal of trauma.
Your TV campaign does nothing but blame the males for domestic violence. As the recipient of said violence from a female I’m going to have to demand you cease and desist with these broadcasts. Or be sued from here to the other side of the black stump!!!
For the love of peace….!
This is absolutely I disgusting and disgraceful that you could possibly run your campaign
You have instantly terrorised me with bitterness and anger at this obvious one sided savage betrayal of men with your Victimisation that in this day and age the hide of you to publicise these commercials on air
Of women looking at the camera and holding up those pieces of paper clearly stating the male partner as a physical and mental monster and showing bruises on the body camera and to me as I sit in my lounge room Leaves me lost with words
I am going to pursue legal action in this matter
Your ‘campaign and the engineers of this so-called domestic violence support group is nothing but a defamation of the male character and there is clearly no role effort or support to play for the violence the bashings and the murders we males face every day