DesignStreet marks 27 years with bold rebrand
DesignStreet, a boutique Sydney-based marketing agency, has marked 27 years in business with a refreshed brand and website.
Founded in 1998, DesignStreet has built its reputation on agility, quality, and deep client partnerships – values that have helped it thrive through every market shift, from the global financial crisis to the pandemic. While many agencies scrambled to adapt to remote work, DesignStreet’s lean, experienced team was already built for flexibility.
“When lockdown hit, our decades of experience gave us an edge,” says Jonty Hardy, CEO of DesignStreet. “Our tight-knit team of senior specialists and simple, agile way of working meant we could keep delivering great results for clients without missing a beat.”
Today, DesignStreet continues to serve some of Australia’s biggest and most respected brands, combining boutique agility with big agency thinking. Its long-term partnerships – some spanning nearly two decades – are a testament to the agency’s relationship-driven model.
“We’ve stayed small by design,” Jonty explains. “Our flat structure and specialist team allow us to deliver the kind of responsiveness and care that large agencies can’t always match. We work as an extension of our clients’ marketing teams, driven by honesty, creativity, and trust.”
Behind DesignStreet’s success is a rare dynamic: a father-and-son leadership team. Graham Hardy (above right) remains hands-on in his craft as a copywriter and content strategist, while Jonty (above left) leads the business, client strategy, and team operations.
“Not everyone can work so closely with family,” says Jonty. “But we’ve found a rhythm that plays to our strengths — Graham drives the storytelling, I focus on strategy and leadership, and together with our Creative Director, Mick Lakin, we’ve built a team that moves fast and thinks smart.”
That synergy – analytical left brain meets creative right brain – has become part of the agency’s DNA.
As artificial intelligence reshapes the marketing landscape, DesignStreet has chosen to fuse technology with human creativity rather than be driven by it.
“AI is a powerful tool, but our clients value work born from Creative Intelligence – our blend of human insight, strategy, and design excellence,” says Jonty. “We’ve developed a SMART process – Strategy, Messaging, Agility, Results, and Teamwork – that keeps every project focused and effective.”
This philosophy underpins the agency’s ability to deliver high-impact campaigns at speed – a hallmark that’s earned DesignStreet the trust of global brands including American Express, Nespresso, and the NSW Government.
To celebrate its 27-year milestone, DesignStreet has unveiled a complete brand refresh – from a redesigned logo to a contemporary website that reflects the agency’s evolution and creative confidence.
“We don’t just talk about brand transformation – we live it,” says Jonty. “This rebrand signals our next chapter: we’re ready to charge forward into 2026 with momentum and intent.”
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