David Mugford joins Imagination Australia from Deutsch LA in senior digital art director role

Imagination Australia has welcomed another key hire to its talent roster with the addition of senior digital art director David Mugford to its Sydney office.

Mugford, an internationally recognised art director, brings a wealth of expertise to Imagination having worked at some of the world’s most awarded creative advertising agencies in the United States and his native Australia.

Over the last decade, he has held roles at Leo Burnett Sydney, Creata Digital and, most recently, Deutsch Los Angeles. He has created award-winning work for brands including Volkswagen, McDonald’s, Target, Uber, Canon, Bundaberg Rum, Smirnoff, Coca-Cola, Samsung and the Australian Bureau of Statistics among others. His work has been recognised and awarded by D&AD, Cannes, theFWA, One Show, AWARD, the Interactive Advertising Bureau Awards, Young Guns and The Webbys.

Specialising in design, UI and concept development, Mugford is passionate about crafting multisensory interactive experiences. His expertise spans many disciplines, ranging from mobile games, augmented reality apps, social campaigns, eCommerce sites to packaging designs and interactive soda dispensers.

Says Mugford: “I’m thrilled to join the talented team here at Imagination. I relish the chance to marry tech with human-centric design to create meaningful impact – so I’m very excited to be a part of Imagination’s next chapter, and to carry on their tradition of creating game-changing digital experiences.”

Says Chris James, executive creative director, Imagination Australia: “I’m really pleased to have a kindred interactive specialist like Dave join our expanding creative team. Armed with innovative thinking, unique ideas and expertise across a multitude of mediums, Dave has come highly recommended both culturally and creatively, and in such a short period of time he’s proven to be the perfect fit at Imagination.”

Mugford’s appointment reflects a wave of growth across APAC for Imagination, following the announcement of new executive creative director Chris James and the promotion of Justine Marino to digital executive producer in Australia.