Danny Bass joins dentsu as CEO to lead its media portfolio across Australia and New Zealand

Dentsu International has today announced the appointment of Danny Bass as chief executive officer of its media portfolio across the ANZ market, overseeing the strategic direction and growth of the Carat, iProspect, and dentsu X brands.

Bass brings more than 20 years’ experience in digital media to dentsu, most recently as director of Snap, Inc and formerly CEO of IPG Mediabrands Australia. His background has included building an industry-recognised digital trading platform to change the way media is bought and sold, and he played a pivotal role in establishing the digital arms of News Corp Australia.

Says Angela Tangas, CEO of dentsu ANZ: “Modern media has never been more important as a powerful driver of business growth for brands. Its effectiveness is unlocked through horizontal creativity that when combined with data and technology, breeds new dimensions of sustainable performance for brands.

“We have come a long way over the last few years, delivering good organic year-on-year growth. But now is the time to accelerate, to bring bigger ideas, better outcomes, and create never before value for our clients every day.

“Danny was a natural choice to lead our Media business with a strong values alignment to dentsu, as a force for good in the industry, focussed on client first outcomes, and as an active advocate of workplace equality, diversity, and inclusion. He brings a leadership style influenced by his work in the for-purpose space, supported by his role as chairman of UnLtd.

“He will be partnering alongside our Dentsu Creative, Merkle and Solutions teams, rounding out our broad leadership expertise and capabilities both in the ANZ market and globally. Combined, this solidifies dentsu’s strength and breadth of offering which is unrivalled in market: a high performing, teaming company, with integration that is real, all underpinned by our belief in Sanpo Yoshi.”