Daniel and Jake launch unique Cannes Diary amongst sea of other Cannes Diaries

It took the boys all of two months to land on a “bit” for their Campaign Brief Cannes Diary, and settled on parodying a Campaign Brief press release (as evident in black and white key visual), which just goes to show you – sometimes your first idea will do.

They write this diary from the Rotonde, which might be French for circle (they haven’t been bothered to Google it yet), as they’re about to get their digital Young Lions brief whilst simultaneously strapping in for 24 hours of pain, which Daniel Borghesi remarked is “like flying from Australia to Cannes”.

Daniel also added: “It’s an exciting time to be in France, everyone here is so tanned. Which isn’t fair because we’ve just spent a week in London where the mercury didn’t hit 20. Pumped to get stuck into it. The brief. Not the Kronenbourgs. Not just yet.”

Says Jake Rowland (chuffed): “Cannes has acted as the solace needed following a far too boozy weekend in London. After a rather tired flight, a quick dip in the ocean made the sore head evaporate pretty quickly. I welcomed a downgrade of footwear from sneakers to Havianas, and an AirBNB far too nice for us.”

Says Charlie, AirBNB host: “You guys were late. Don’t lose the keys. They’re expensive.”

Their Digital Young Lions submission is due Tuesday 4:45pm Cannes time, moments before some responsible pool partying (because they have to present it Wednesday morning).

The two guys added, finally: “We couldn’t be more stoked, humbled, inspired, and buzzworded to be here representing Australia and can’t wait to hit submit. Over and out til then.”

Copywriter: Daniel Borghesi
Art Director: Jake Rowland
First Leg Travel: Qantas
Second Leg Travel: Ryan Air
Drinks: Heineken 0%

Daniel Borghesi and Jake Rowland, senior copywriter and art director at M&C Saatchi Sydney are competing in the Digital category of the Cannes Young Lions competition.