Dan Murphy’s and Thinkerbell have teamed up to launch a range of timely new work and initiatives ensuring life in lockdown can be enjoyed with a good drop, some mates and a chance to learn something new from some of the best in the business. The initiatives are all in-keeping with Dan Murphy’s focus on ensuring that Australians recognise Dan’s for being stockists of quality drinks at accessible prices. The initiatives include:
Thursday Night Trivia: While pubs have been shut around Australia, many great traditions have been put on hold. Presented live on Dan’s Facebook, Thursday Night Trivia keeps one of these much-loved rituals alive for 1,000s of people each week, all while reminding customers to get out there and support their local the day doors re-open.
Dan Murphy’s Delivers: Home delivery has never been more relevant than it has been over the last few months. The re-launch of the Dan Murphy’s Delivery offering lets all locked down Australians know they can get the best range at the lowest prices, delivered directly to their doors.
Sip & Learn: The restrictions of COVID-19 on the hospitality industry doesn’t just mean a lack of places to go for a drink. It also means having to do without the skills and know-how of the experts who work in our favourite bars, pubs and restaurants. So, in collaboration with Broadsheet, bona fide experts from some of Australia’s best venues are sharing their hard-earned knowledge each week and answering all booze related questions, with Dan’s picking up the tip.
These campaigns follow work produced earlier this year by Thinkerbell, including The Decoded Wine Awards and Summer Sommelier, with the agency being tasked with continuing to grow the brand and maintaining its market leading position as Australians become more curious and selective about their alcohol purchases.
Says Utadi Murphy, head of marketing and loyalty at Dan Murphy’s: “Working with Thinkerbell has been a breath of fresh air, they channel their brand into everything they do, turning genuine customer insights into really innovative creative solutions and are helping Dan’s re-stamp their authority on trend leadership in the drinks space.”
Says Margie Reid, managing partner of Thinkerbell: “Working with Dan Murphy’s has been a joy. We’ve built a solid relationship over the many projects we’ve done together and will continue to help support the Dan Murphy’s brand both as an enthusiastic customer, and as one of their agency partners as well.”