Coronavirus survivors and frontline workers front Victoria Government’s latest Covid-19 campaign via M&C Saatchi, Melbourne

| | 11 Comments
Coronavirus survivors and frontline workers front Victoria Government’s latest Covid-19 campaign via M&C Saatchi, Melbourne

The Victorian government has rolled out a confronting COVID-19 commercial via M&C Saatchi, Melbourne, featuring virus survivors and frontline workers in an effort to convey the seriousness of the pandemic to the wider community.

 

The spot contains personal stories including one man who relayed how the coronavirus tore through his family and killed his mother-in-law, while another likened his experience of fighting the virus to drowning.

VIEW THE ADS HERE ON ABC.NET.AU