CommBank encourages Aussies to change the way they pay in quirky Apple Pay TVC via M&C Saatchi
March 19 2019, 10:23 am | | 41 Comments
To celebrate CommBank Australia’s new partnership with Apple’s Apple Pay service, M&C Saatchi Sydney has launched a quirky new TV campaign.
The spot follows a vivacious redhead shouting her friends a night at the bowling alley thanks to the convenience of Apple Pay.
41 Comments
Fun. I like.
Fun. I like.
It’s pretty rare these days that I want to know who was behind the work. But this is genuinely interesting. Dare I say good. Great vibe, interesting technique. Who directed it?
But was waiting for something to happen a little reward or a smile at the end but nothing. Why not?
The best Commbank ad to come out of M&C
That’s so beautifully shot. Makes a change!
credits?
technique > idea
leaves me just a bit… meh. All sauce. No pie.
Why the 80’s? And why backwards?
I’m sure there’s a greater context here.
Did the client do a bit of copywriting that undid the idea?
What is that about? Absolutely nothing but a music video. Couldn’t tell you what the product was, and visually try hard cool.
Time for a new agency.
Nice – I like it. Its got a fun vibe.
Big ups to Riggert and the Finch crew.
Also to Andy, Cam and M&Cs.
This has a very similar vibe to the ‘Earth’ bar for Mars from a number of years ago. I liked that and I like this. And WT, you must be a little tired if you didn’t notice the huge product insertion at the beginning of the ad. Nice work.
‘Quirky’ is an over promise. Maybe just less shit that some ads.
Gee there are some sad sacks on this blog. Get over yourselves!
Nice work Mr. Riggert and the Finchies. Fun!
Best script I’ve seen Commbank do in years.
Simple, fun even if people going bowling in reverse has zero connection or message.
Was there an end-line missing that ties it together?
Who would have thought, a bank ad is cooler than most beer ads. (That Hahn ad was terrible but we couldn’t comment on it). Great job M&C/Commbank.
banks are corrupt criminals. Nothing about a bank is cool. Nothing about an Ad is cool.
weak music fit
This press release is weird! April fools joke accidentally released early?
Terrible. No wonder there isn’t any credits. And the agency can stop commenting now. Its getting really embarrassing.
James. You’re an idiot. With no clue. Shut up. You’re embarrassing your parents.
This is terrible, no idea, no connection to the product/service. It’s clearly the same old attempt to squeeze every dollar from the client’s pocket to do an eye pleasing ad to brag about with other peps in the industry. Wonder why they call ad people wankers…self-indulging nonsense.
Awful.
Zero insight.
Zero idea.
All execution.
Ouch, Wog Boy and James. Try a little harder to try hide the fact you’re the one and the same shit kicker. And dumb as at that.
What a pile of ridiculous style and craft over substance. The script belongs alongside the ball, in the gutter. In fact how would this even read? Explains the lack of writer credit though as there clearly wasn’t one anywhere near this.
Oh And btw,Attacking critics of your own work lad is just embarrassing.
I prefer campaign brief’s old art direction. Also, this is a fricken good ad for a bank. Also, there are some absolute losers who comment on this blog
What a waste of money that was
more terrible 1990s style over art directed shit.
Didnt ANZ do some great work for their version of this with people buying coffee at least a year or two ago?
Their needs to be a Royal Commission into this – how was this allowed to happen?
Imagine if the heads of industry had the balls to boycott the big 4 banks. Wouldn’t that be interesting and poignant. Instead you all sit there like yes men and take the corrupt dollars from illegally farmed profits and fees from dead peoples accounts. Where are the scruples these days in advertising. These clients should have been banned from marketting like tobacco companies after the findings of the royal comission. shame shame shame.
Reach into your back pocket. Oh what’s that? A credit card. Hang on. Two credit cards and an EftPos card.
Now get down off your high horse and STFU.
Banks are necessary thats a given ,
Accessing funds of my own should be a right, especially when that money is stored and accumulated by a bank and traded for profit.
And to think that because a bank allows us to hand over our money for their profit absolves them from any kind of ethics is outrageous.
Perhaps you should spend some time studying economics ad politics before you walk around for the rest of your life selling your soul to advertising companies and corporations who are corrupt.
Your metaphor is so ill educated , like most people in ad world who think award school is an actual school 🙂
I could extrapolate your argument to the church. If I go to church do I deserve to be mollested?
What you’re insinuating – that by using a service we grant license to them to behave unethically.
Im guessing that you’ve drunk the cool aid so you must be a junior account service person.
Ah, you’re one of those people. Who make wild, insane leaps left, right and centre that only you can make sense of. You tell people they are wrong to work on banks but you don’t have the balls to walk away from them yourself. That’s it. No license to behave unethically. No molestation by priests. Don’t tell people what to do when you are too weak to do it yourself. Pussy pussy pussy.
walk away from banks?
where do i put my money ? under my fucking mattress?
unlike you I wont be making ads for these pricks,
@ Guilt by association
Hear hear.
haha i like the good ad
What’s the idea?
Can anyone from M&C summarise it?
This is going to win zilch.
And no, Mumbrella Ad of the Month doesn’t count.
Love the aesthetics.
But I don’t understand why they went with this (although superbly done) execution?
Where’s the idea?
It’s like they washed it in ‘retro’ because there isn’t one.
Amazing…wow…Riggert and Finch have done it again!