Coles launches new ‘Good Things, Great Value’ campaign with Curtis Stone via Big Red + OMD

As part of its strategy to inspire customers through the best value food and drink solutions, Coles has launched a new value campaign via Big Red and OMD, focussed on lowering the cost of breakfast, lunch and dinner, introducing new fresh own brand products and branded big value packs in grocery.

The supermarket has made its biggest investment in value in recent years by lowering the prices of 300 products our customers buy every day.

The Helping Lower the Cost campaign marks the launch of Coles new value promise ‘Good things. Great Value’.

Covering digital, TV, print and radio the campaign will highlight new products, new easy meal solutions, new ways to save and Coles fresh food ambassador Curtis Stone.

Big Red and OMD worked with Coles to create a highly sophisticated time-targeted campaign to deliver the most relevant meal solutions to customers, during key periods of the day.

The media strategy taps into meaningful moments and environments when consumers are looking for inspiration, ensuring Coles can truly make our customers’ lives easier.

Coles chief marketing officer Lisa Ronson said this new campaign will help lower the cost of living for Australian families: “To be the most trusted retailer in Australia, we must take a customer obsessed approach.

“We’re constantly reviewing the products our customers are buying every day to ensure our ‘Good things. Great value’ promise is helping them lower the cost of living.

“For instance, chicken is Australia’s number one dinner protein. What better way to deliver ‘Coles. Good things. Great Value’ than to lowered the price of our whole RSPCA approved fresh chicken to less than $4kg. We know customers need every day bakery staples like rolls, wraps, croissants and muffins, so we’ve lowered the price on them as well.”

Crumpets are down to just $1 per pack of 6 and lunch wraps are down to just $2 per pack of 8.

However, this new value campaign is about more than just lower prices. Coles is giving customers new ways to find ‘Good things. Great Vale’ across the store by introducing:
• Big Pack Value products – so customers can save on the items they never want to run out of – like tea, coffee, tomato sauce, olive oil and rice
• Mix Match ‘n Save – so customers can enjoy bigger savings by combining great seasonally relevant bundle deals on things like dips, yoghurts, snacks, bakery, prepacked vegetables, even baby food
• Plus, Coles is launching 200 new Own Brand products – so our customers can lower the cost of feeding their families, with more great value, new, innovative meal solutions.

Says Ronson: “We know the cost of living in Australia is rising with many Australians struggling to pay their everyday bills. That’s why we are determined to provide our customers great value on the products they buy most, and introduce even more ‘Good things Great Value’ ways for them to save across the store.”