Chicken Treat has launched a new campaign to promote its Tempta Sriracha Range via Perth agency &Partners. The burgers feature a chilli ‘but not silly’ Sriracha mayo.
The &Partners’ team took part in an extensive taste testing phase before commencing creative development.
“It’s feisty, but not in an aggressive way. You get a good chilli buzz without feeling like the burger’s out to get you.” said Account Director, Sophie Brandsma.
The TV, online film and radio executions of the ‘Chill but not silly’ campaign feature an a capella group representing the ingredients, trying to find some harmony.
&Partners worked with director Paul Komadina at Rush Films and composer Mike Fragomeni at Cue Sound, to create the performance.
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Chicken Treat Head of Marketing, David Harrison said “We love working with &Partners and this time they presented quite an unusual response to the brief. The concept for the Sriracha Range is disruptive and catchy which is exactly what is required to stand out in the Quick Service Restaurant category.”
Media was planned by Mindshare.
Head of Marketing: David Harrison
Brand Manager: Andrea Lever-Jones
Creative Director: Bryan Dennis
Creative Director: Dav Tabeshfar
Account Director: Sophie Brandsma
Production Company: Rush Films
Director: Paul Komadina
Producer: Matt Hodgkinson
DoP: Mahmudul Raz
Composer: Mike Fragomeni
Sound Engineer: Nick Gallagher
Wardrobe: Caitri Jones
Make-up: Tess Rowe