CHE Proximity takes Silver and Bronze in Cannes Mobile Lions; Bronzes go to Leo Burnett Sydney, Clems Melbourne, VMLY&R Sydney and DDB Sydney
The Cannes Mobile Lions has seen Australia score one Silver Lion and five Bronze Lions.
CHE Proximity’s ‘Safety Hub‘ work for NRMA has picked up a Silver Lion and a Bronze Lion.
The remaining Bronze Lions went to Leo Burnett Sydney for Samsung ‘Powershare’ via Starcom; Clemenger BBDO Melbourne for Myer ‘Naughty or Nice Bauble‘ via //Thirteen & Co, Creator Global and Ikon; VMLY&R Sydney for McDonald’s ‘McDonald’s McPickle‘ via Mango Sydney and DDB Sydney for Volkswagen ‘Polo UnFail‘ via Riot Content.
The Mobile Lions Grand Prix was awarded to Burger King’s ‘The Whopper Detour’ – the second Grand Prix of the Festival for this campaign.
Mobile Lions which celebrate device-driven creativity, received 866 entries. Ari Weiss, Chief Creative Officer, DDB Worldwide, North America chaired the jury, which awarded 42 Lions: 1 Grand Prix, 10 Gold, 11 Silver and 20 Bronze Lions.