Chalk Circle educates young males on gender equality in new campaign via VMLY&R Melbourne

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Chalk Circle educates young males on gender equality in new campaign via VMLY&R Melbourne

Chalk Circle, the Australian not-for-profit that champions gender equality, has launched two web films via VMLY&R, Melbourne.

 

The campaign, produced by Dirty Puppet, educates young men (15-18) on how to better respect gender in order to reduce gender discrimination, oppression and violence.

By using typical Australian male language – as crass as that may sometimes be – Chalk Circle demonstrates how you don’t need to be perfect to break gender stereotypes, you just need to be better.

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Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Creative Director: Robyn Bergmann
Copywriter: Blair Panozza
Art Director: Sean Cunningham
Producer: Aaron Rocca
Animation Company: Dirty Puppet
Sound Studio: Bang Bang Studios
Voice Over: Matty Morris and Gareth Prosser