How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
OurWatch: Doing Nothing Does Harm
Our Watch is tasked with driving nationwide change in gender inequality, which includes disrespect toward women. Thinkerbell, Our Watch and Carat partnered with Google to revolutionise the way users interact with the YouTube pre-roll format. By weaponizing YouTube’s otherwise benign Info Card function, we prompted viewers across a suite of five interactive videos depicting progressively worsening sexist behaviour to take action and change the narrative when the conversation turns disrespectful.
Vegemite: Tastes Like Australia – Live Billboard
To capitalise on one of Australia’s biggest sporting events, as well as Vegemite’s sponsorship of Aussie tennis champ Ash Barty, Thinkerbell worked with QMS to create a live supersite billboard adjacent to Rod Laver arena that commented live on events that were happening at the Australian Open.
Tourism Australia: Visit the set of Dundee
Tasked with following up one of the biggest tourism campaigns ever, Thinkerbell took the challenge to go even bigger – by positioning all of Australia as one giant movie set. All 3 million square miles of it. Spearheaded by the ‘Original Hemsworth’ Luke turned tour guide to invite Americans to visit the set of the movie that was never made.