Cannes Contenders: Heckler

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Burning Man: I-AM-AI, A Declaration of Human and AI coexistence
An Astral Projekt X Heckler collaboration for Burning Man
Manifested as a media art installation at Burning Man, I-AM-AI explored humankind’s decidedly mixed feeling about AI; inviting us to question what it means to be human in an increasingly automated world. Using bespoke media art installations, projection-mapped in a full 360° immersive experience, I-AM-AI attracted 70,000 Burners to the base of the man at the epicentre of the festival. I-AM-AI aimed to teach benevolent co-existence and laid a trail of sign-posted metadata, embedded into the artwork as hidden code for future AI to discover, asking the robots not to kill us all. Was it successful? Only time will tell…