Cancer Council Victoria appoints Spark Foundry as new media agency partner

Spark Foundry has been appointed to manage the media planning and buying responsibilities for independent not-for-profit, Cancer Council Victoria, following a media review.

In response to the staggering fact that every year, over 36,900 Victorians will be diagnosed with cancer, and over 11,500 will die from cancer, Cancer Council Victoria’s aim is to reduce the devastating impact of all cancers on people and communities – empowering Victorians to take measures to prevent and manage the disease.

Supporting the charity’s focus on cancer research, prevention, early detection, support services and fundraising, Spark Foundry will take a data-led approach for Cancer Council Victoria, raising awareness of the diverse range of campaigns and programs offered by the organisation across TV, OOH, radio, digital and social channels.

By developing and applying evidence and insights, Spark’s media plan will align with Cancer Council Victoria’s strategic mission to prevent cancer, empower people, and save lives.

Says Danielle Chidlow, head of brand, communications and marketing, Cancer Council Victoria: “We are thrilled to appoint Spark Foundry as our media partner. Spark’s leadership, expertise and innovation in the media space is second to none, and we were impressed by the out-of-the-box thinking and insights they offered. We look forward to working with Spark to bring our campaigns to life and reach new and wider audiences in 2023 and beyond.”

Says Peter Butler, managing director, Spark Foundry: “We are honoured to be given the opportunity to work with Cancer Council Victoria. Every dollar we spend for every client is important – but when a dollar can potentially save the life of a mum, dad, sister, or brother – it becomes that much more significant. If the work Cancer Council Victoria and Spark Foundry carry out together can help save the life of a loved one, then I can’t think of anything more rewarding.”