Campaign Brief Australian Advertising Agency of the Decade: Who were the top contenders?

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Campaign Brief Australian Advertising Agency of the Decade: Who were the top contenders?

While Clemenger BBDO, Melbourne was the clear winner of the CB Agency of the Decade title, several agencies over the last 10 years had their moments of glory.

 

Clemenger BBDO, Melbourne was placed well ahead of second placed The Monkeys and third placed VMLY&R Melbourne. DDB Sydney was ranked #4 followed by Leo Burnett Sydney and M&C Saatchi, Sydney which shared the $5 spot.

Clemenger BBDO, Melbourne won the Campaign Brief Agency of the Year title five times: in 2011, 2012, 2013, 2015 and 2017. McCann Melbourne won the title in 2014, The Monkeys won twice ~ in 2016 and 2018 ~ while DDB Sydney won in 2019 and BMF Sydney won in 2020.

Campaign Brief worked out the top agencies of the decade by allocating 5 points for Agency of the Year down to 1 point for the #5 place for each year of the decade.

TOP AUSTRALIAN AGENCIES OF THE DECADE

1.    Clemenger BBDO, Melbourne  (42 points)

2.    The Monkeys, Sydney   (21)

3.    VMLY&R, Melbourne   (15)

4.    DDB Sydney    (10)

= 5.    Leo Burnett, Sydney    (7)

= 5.   M&C Saatchi, Sydney    (7)

= 7.    BMF, Sydney    (6)

= 7.    Host/Havas, Sydney    (6)

= 9.    McCann, Melbourne      (5)

= 9.    Saatchi & Saatchi, Sydney    (5)

= 9.    TBWA, Sydney  (5)

Campaign Brief Australian Advertising Agency of the Decade: Who were the top contenders?

TOP 5 IN 2011

1.  Clemenger BBDO, Melbourne (Agency of the Year)

2.  Saatchi & Saatchi, Sydney

3.  Droga5, Sydney

4.  Leo Burnett, Sydney

5.  GPY&R, Melbourne

 

TOP 5 IN 2012

1.  Clemenger BBDO, Melbourne (Agency of the Year)

2.  The Monkeys, Sydney

3.  Leo Burnett, Sydney

4.  Leo Burnett, Melbourne

5.  Saatchi & Saatchi, Sydney

Campaign Brief Australian Advertising Agency of the Decade: Who were the top contenders?

TOP 5 IN 2013

1.  Clemenger BBDO, Melbourne (Agency of the Year)

2.  GPY&R, Melbourne

3.  Whybin\TBWA, Sydney

4.  The Monkeys, Sydney

5.  Leo Burnett, Melbourne

 

TOP 5 IN 2014

1.  McCann, Melbourne (Agency of the Year)

2.  Clemenger BBDO, Melbourne

3.  GPY&R, Melbourne

4.  Havas, Sydney

5.  Leo Burnett, Sydney

Campaign Brief Australian Advertising Agency of the Decade: Who were the top contenders?

TOP 5 IN 2015

1.  Clemenger BBDO, Melbourne (Agency of the Year)

2.  The Monkeys, Sydney

3.  M&C Saatchi, Sydney

4.  DDB Melbourne

5.  Leo Burnett, Sydney

 

TOP 5 IN 2016

1.  The Monkeys, Sydney (Agency of the Year)

2.  Clemenger BBDO, Melbourne

3.  M&C Saatchi, Sydney

4.  DDB Melbourne

5.  Leo Burnett, Melbourne

Campaign Brief Australian Advertising Agency of the Decade: Who were the top contenders?

TOP 5 IN 2017

1.  Clemenger BBDO, Melbourne (Agency of the Year)

2.  The Monkeys, Sydney

3.  JWT, Sydney

4.  Leo Burnett, Melbourne

5.  DDB Sydney

 

TOP 5 IN 2018

1.  The Monkeys (Agency of the Year)

2.  Host/Havas, Sydney

3.  Clemenger BBDO, Melbourne

4.  TBWA\ Sydney

5.  BMF, Sydney

Campaign Brief Australian Advertising Agency of the Decade: Who were the top contenders?

TOP 5 IN 2019

1.  DDB Sydney (Agency of the Year)

2.  Clemenger BBDO, Melbourne

3.  VMLY&R, Melbourne

4.  CHE Proximity, Sydney

5.  The Monkeys, Sydney

 

TOP 5 IN 2020

1.  BMF, Sydney (Agency of the Year)

2.  DDB Sydney

3.  TBWA\ Melbourne

4.  Clemenger BBDO, Melbourne

5.  M&C Saatchi, Sydney