BWM Dentsu Sydney had an outstanding showing on the first night of The One Show 2019, the prestigious global awards program from The One Club for Creativity celebrating excellence in creativity of ideas and quality of execution.
The agency won three Gold Pencils and a Silver, all for “Project Revoice” on behalf of The ALS Association. Two of the Golds were in the Radio & Audio discipline, one for Experiential and one for Innovation. The third Gold was in Health Wellness & Pharma, Digital – Use of Technology. The work also won a Silver Cube in Health Wellness & Pharma, Innovation.
VMLY&R Melbourne was awarded two Silver Pencils in Health Wellness & Pharma, both for “Sip Safe” on behalf of Monash University (one each in Direct Marketing and Innovation in Health & Wellness).
Australia’s the Pencil on the night was a Bronze won by Naked with RMIT University Melbourne for its own “Sans Forgetica” in Intellectual Property, Digital Product.
Tourism Australia scored two with Droga5 New York for “Dundee: The Son of a Legend Returns Home” (one each in Branded Entertainment and Public Relations).
Top One Show 2019 global winners
The top Gold Pencil winner on this first night of The One Show 2019 was adam&eveDDB London with Campaign Against Living Miserably (CALM) London and This Morning ITV London with eight, all for “Project 84” for CALM.
Droga5 New York picked up seven Gold Pencils, including four for The New York Times “The Truth Is Worth It” in Moving Image Craft (one of them with Furlined Santa Monica), two for Tourism Australia “Dundee: The Son of a Legend Returns Home” and one with Wieden+Kennedy New York and Bud Light New York for HBO “Game of Thrones x Bud Light – Joust” in Branded Entertainment.
McCann New York also received seven Golds, including three for March for Our Lives “Price On Our Lives” (all in Public Relations), three for MGM Resorts International “Universal Love Songs” (two in Branded Entertainment and one in Radio & Audio) and one for State Street Global Advisors “Fearless Girl” in Creative Effectiveness.
Best of Discipline winners for the first night of The One Show 2019 were:
Branded Entertainment: DDB Chicago “Broadway the Rainbow” for Mars Wrigley Confectionery
Creative Effectiveness: Wieden+Kennedy Portland “Dream Crazy” for Nike
Design: The New York Public Library New York with Mother New York “Insta Novels” for The New York Public Library
Health Wellness & Pharma: AMVBBDO London “Viva La Vulva” for Essity
Intellectual Property: FCB Inferno London “Story Sign” for Huawei
Moving Image Craft: Sra Rushmore SA Madrid with Blur Films Madrid “Hope” for International Committee of the Red Cross
Public Relations: Leo Burnett Chicago “Legal-ade” for Kraft Heinz Country Time Lemonade
Radio & Audio: BWM Dentsu Sydney “Project Revoice” for The ALS Association
The One Show special awards
The One Show Green Pencil, recognizing the single most environmentally conscious creative work for the year, was awarded to BETC Paris for “Save Our Species” on behalf of Lacoste.
“Dream Crazy” for Nike by Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland won the Gold One Show Cultural Driver Award, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design.
The One Show Pencil is one of the highest accolades in the industry because it is one of the most difficult to win. For this first night of The One Show 2019, there were 85 Gold, 92 Silver and 99 Bronze Pencils awarded for work from 23 countries. A total of 19,445 pieces were entered this year from 73 countries.
A complete list of all Pencil winners for the first night of The One Show can be viewed here.
This year’s winners are announced on two nights of The One Show, May 8 and 10, during The One Club’s Creative Week in New York (www.creativeweek.org).
The second night of The One Show, awarding work in Creative Use of Data, Digital Craft, Direct Marketing, Experiential & Immersive, Film, Integrated, Interactive & Online, Mobile, Print & Outdoor, Social Influencer Marketing, Social Media and special awards such as Best of Show, Agency of the Year, CMO Pencil and Penta Pencil, will take place on Friday, May 10, 2019 at Cipriani Wall Street in New York.
The One Show awards are part The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York (https://www.creativeweek.org). The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards, two nights of The One Show, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).